MEDIA OUTREACH

Put Your Story in Front of the People Who Cover Your Industry

Getting media attention starts with reaching the right people. Our media outreach service helps businesses present their stories to relevant journalists, publishers, and media contacts who cover their industry and areas of interest.

Professional review

Targeted distribution

Publication Reporting

Global Visibility

Build Connections Around Your News

Sending the same message to every media contact rarely tells the full story. Effective outreach starts with understanding who covers your industry and what type of news they are interested in.

We help businesses identify relevant media opportunities and present their announcements in a way that makes the story easier to understand and consider.

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Potential Readers

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Media Opportunities

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Markets & Industries

TURN YOUR NEWS INTO A MEDIA CONVERSATION

Go Beyond Sending a Press Release

Media outreach is about more than putting a release into a distribution system. It is about getting your story in front of people who may actually find it relevant.

Whether you are launching a product, entering a new market, sharing company news, or offering an industry perspective, we help create a more focused path for your announcement.

How Our Media Outreach Process Works

A focused approach that keeps your outreach organized from research to follow-up.

 

01

Submit Your Release

Share your announcement, company details, and media assets with our team.

02

Professional Review

We review your release for clarity, format, and distribution requirements.

03

Distribution

Your release is submitted through selected distribution channels and media networks.

04

Publication & Monitoring

We monitor the distribution process and keep track of available publication updates.

05

Get Your Report

Receive a distribution report with available publication and coverage information.

What's Included With Media Outreach?

A practical outreach service designed to help your business start conversations with relevant media contacts.

Media interest, responses, interviews, and editorial coverage depend on the relevance of the story and the independent decisions of journalists and publishers.

press release distribution services

Media Outreach for Different Business Stories

Product Launches

Business Milestones

Expert Commentary

Technology & Innovation

Business and corporate

Professionals Service


Reach Relevant Media Contacts

Our outreach campaigns can be built around the publications, journalists, and media opportunities that make sense for your story and industry. 

What Our Clients Say

Businesses use media outreach when they want to move beyond simply distributing news and start creating direct opportunities for media conversations.

“We had a strong company story but weren't sure which media contacts would actually be interested in it. The outreach process helped us focus our efforts on more relevant opportunities.”

Tyler Morgan Founder & CEO

“Joshua Lane and the team made the press release distribution process easy and professional. They were responsive throughout and helped announcement ready for the right media channels.”

Joshua Lane Head of Communications

“We appreciated that the outreach wasn't treated as a one-size-fits-all campaign. The messaging was built around our announcement and the type of publications we wanted to approach.”

Austin Hayes Business Development Manager
1. What is media outreach?

Media outreach is the process of contacting relevant journalists, editors, publishers, and media professionals with a business story, announcement, expert perspective, or news idea.

2. How is media outreach different from press release distribution?

Press release distribution sends a release through selected distribution networks. Media outreach focuses more directly on identifying and approaching relevant media contacts with a specific story or pitch.

3. What kind of stories can I pitch?

You can pitch product launches, company news, business milestones, expert commentary, research, industry insights, events, and other stories that may be relevant to a publication’s audience.

4. Can startups use media outreach?

Yes. Startups can use outreach to introduce their founders, products, funding news, business ideas, launches, and growth stories to relevant media contacts.

5. Do you contact journalists directly?

Outreach campaigns may involve contacting relevant journalists, editors, publishers, or other media contacts depending on the campaign and available opportunities.

6. Can media outreach guarantee coverage?

No. Outreach can create opportunities for journalists to consider a story, but editorial decisions, interviews, and published coverage remain with the individual media organization or journalist.

7. How are media contacts selected?

Contacts can be researched according to factors such as publication, industry, topic, audience, location, and the type of story they cover.

8. How do I start a media outreach campaign?

Share details about your company and the story you want to promote. From there, the campaign can be planned around relevant media contacts and outreach opportunities.

Simple, Transparent Pricing

Everything You Need to Know

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